Social Media and Internet Marketing A Strange Affair
Social media has been the Internet Marketing buzz word for the last couple of years and quite frankly I can’t quite figure it out. Let me quantify this a little bit. I used to be a social media hound, had accounts on Twitter, and Facebook, and some other old social media sites that have gone the way of the Dodo. I never saw any reason why I would consider social media to be a viable source of marketing revenue.
Don’t misunderstand, I do know that people make money with social media, but I am at a loss as to why. I watch my friends and coworkers use their social media apps and I don’t see them looking at business opportunities or ways to make money online. I see them sharing pictures with their friends, and laughing at the silly things their friends and family do.
So why in the world does every so called marketing Guru say that the only way to succeed online is to tap into the power of social media? Build fan pages, take out Facebook ads, share your links with your friends, and build your fan base and increase your revenue.
The thought that this is the only way to succeed online seems absurd to me. With almost a billion people on social media something to me is glaringly obvious. Most of these people are more interested in socializing than making money online.
Moving towards Clarity in Marketing
You might think that I am running down social media, and I want to be clear that I am not. Marketing in today’s world needs a shift towards clarity. We spend so much time trying to navigate the murky waters of internet guru lies and deceit that 98 percent of us fail.
Google makes it clear in all of their teachings on webmaster tools what is necessary to make your site an authority site in the eyes of Google and the world. It has taken a long time for me to realize, but Google makes the decision of whether your site becomes an authority site in your niche or not. The terms of Google’s ideas are quite clear.
- Be original
- Be unique
- Be Relevant
- Be fair
- Be consistent
- Be Honest
- Have Integrity
Everybody thinks that Google is a monster and will penalize you at the drop of a hat. If you follow the rules and guides in Webmaster tools you can guild a site, or a blog that will become an authority in your niche easier than you might think.
If you write everything with those seven steps in mind, you will NOT go wrong.