Social Media Marketing? Is This A Real Idea?

Social Media and Internet Marketing A Strange Affair

Social media has been the Internet Marketing buzz word for the last couple of years and quite frankly I can’t quite figure it out. Let me quantify this a little bit. I used to be a social media hound, had accounts on Twitter, and Facebook, and some other old social media sites that have gone the way of the Dodo. I never saw any reason why I would consider social media to be a viable source of marketing revenue.

Don’t misunderstand, I do know that people make money with social media, but I am at a loss as to why. I watch my friends and coworkers use their social media apps and I don’t see them looking at business opportunities or ways to make money online. I see them sharing pictures with their friends, and laughing at the silly things their friends and family do.

So why in the world does every so called marketing Guru say that the only way to succeed online is to tap into the power of social media? Build fan pages, take out Facebook ads, share your links with your friends, and build your fan base and increase your revenue.

The thought that this is the only way to succeed online seems absurd to me. With almost a billion people on social media something to me is glaringly obvious. Most of these people are more interested in socializing than making money online.

Moving towards Clarity in Marketing

You might think that I am running down social media, and I want to be clear that I am not. Marketing in today’s world needs a shift towards clarity. We spend so much time trying to navigate the murky waters of internet guru lies and deceit that 98 percent of us fail.

Google makes it clear in all of their teachings on webmaster tools what is necessary to make your site an authority site in the eyes of Google and the world. It has taken a long time for me to realize, but Google makes the decision of whether your site becomes an authority site in your niche or not. The terms of Google’s ideas are quite clear.

  1. Be original
  2. Be unique
  3. Be Relevant
  4. Be fair
  5. Be consistent
  6. Be Honest
  7. Have Integrity

Everybody thinks that Google is a monster and will penalize you at the drop of a hat. If you follow the rules and guides in Webmaster tools you can guild a site, or a blog that will become an authority in your niche easier than you might think.

If you write everything with those seven steps in mind, you will NOT go wrong.

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Indian Real Estate Market: Bubble or a Bit Trouble?

A fear of bubble comes in the mind of everyone who is looking to buy or invest in real estate now a day. But without looking at facts one should not come up with any conclusion that speculates real estate bubble in India.

Indian real estate industry is growing with a CAGR of more than 30% on the back of robust economic performance of the country. After a little downturn in 2008-09, it has revived rapidly and shown tremendous growth. The market value of under construction project has increased from $70 bn at end-2006 to $102 bn by end-June 2010, which is equal to 8.2 per cent of India’s nominal GDP for 2009. Besides the Govt. initiatives- liberalization of foreign direct investment norms in real estate in 2005, introduction of the SEZ Act, and allowing private equity funds into real estate, key factors contributed to this tremendous growth were ‘lower price’ which has attracted buyers and investors not only from India but NRIs & Foreign funds have also deployed money in to Indian market. In addition to that, aggressively launching of new projects by builders had further improved this positive sentiment which paved the way for rapid growth in market last year.

Now question is whether any Bubble is forming in Indian real estate market? Let’s look at the recent housing bubble in USA, Europe and middle-east. Beside economic factors, key contributing factors in those bubbles were rapid rise in price beyond affordability, home ownership mania, belief that real estate is good investment and feel good factor among which rapid price hike is a key cause of any real estate bubble.

Comparing it with Indian scenario, all those factors are working in major cities of India specifically Tier-I cities. Prices has skyrocketed and crossed earlier pick of 2007 in the cities like Delhi, Mumbai, Bangaluru, Chennai, Kolkata, Hyderabad, Gurgoan, Chandigarh & Pune. Even in some cities like Mumbai, Delhi, Gurgoan and Noida prices have gone by 25-30% higher than the pick of the market in 2007. However during economic downturn in 2008-09, prices fell by 20-25% in these cities. Other factor is home ownership mania and belief that real estate is good investment. Need based buyers and investors were attracted by lower prices in the end of 2009 and started pouring money in real estate market. Tier-I cities Mumbai, Delhi-NCR, Bangaluru, Chennai, Pune, Hyderabad, Kolkata has shown maximum investment in real estate projects. Developers have taken the advantage of this improved sentiment and started launching new projects. This has further boosted confidence among those buyers and investors who had missed opportunity to buy or invest earlier which has further increased price unrealistically fast. And at last feel good factor which is also working since last few months. The key factor of any bubble market, whether we are talking about the stock market or the real estate market is known as ‘feel good factor’, where everyone feels good. For the last one year the Indian real estate market has risen dramatically and if you bought any property, you more than likely made money. This positive return for so many investors fueled the market higher as more people saw this and decided to invest in real estate before they ‘missed out’. This feel good factor is at the heart of any bubble and it has happened numerous times in the past including during the stock market crash of 2008, the Japanese real estate bubble of the 1980’s, and even Irish property market in 2000. The feel good factor had completely taken over the property market until recently and this can be a key contributing factor for bubble in Indian property market. Even after flow of negative news on real estate market correction and/or bubble, people are still highly positive on real estate growth in India.

Looking at above factors, there is possibility of bubble formation in few cities in India but it can harm buyers and investors only if it bursts. Generally bubble form with artificial internal pressure and can stay for long time if not acted by external force. Similarly, in case of real estate market, bubble can burst if demand and price start falling suddenly and drastically. Few findings of recent research by IKON Marketing Consultants throw more light on this. According to that majority of investors from Delhi, Mumbai, Bangaluru, Chennai, Kolkata, Hyderabad, Gurgoan, Chandigarh & Pune are now not willing to invest at this level of price as not seen any rise recently. Majority of them are about to exit and book profit on their earlier investment. Other factor is demand supply gap. In city like Mumbai were around 6500 apartment with 45 million square feet space is under construction but majority of developers are worried on lack of 100% booking. Same situation is with Delhi and other major towns of India which has demonstrated higher than expected enthusiasm. Though developers giving positive outlook of market while interviewing them but their confidence level is very low which is giving negative signals of falling demand in nearest future. Third important factor is expected outflow of foreign fund. India, as an attractive investment destination a huge fund has been deployed in Indian property market by foreign institutes and NRIs. But now property market in US, Middle east and Europe has been stabilized and started growing gradually which is attracting foreign funds due to lower prices. A huge fund is expected to withdraw from India as foreign investors see greater opportunities in those countries. All these factors may act as external pressure which may lead to bubble burst.

Considering above facts, IKON Marketing Consultants predict that there is a possibilities of real estate bubble in Tier-I cities like Delhi, Mumbai, Bangaluru, Chennai, Kolkata, Hyderabad, Gurgoan, Chandigarh & Pune. However, IKON does not see much trouble in overall market as Tier-II and Tier-III cities are growing gradually and are the backbone of Indian real estate industry. According to IKON’s research, Indian real estate industry may see some down turn in 2011. It may start from 1st quarter of 2011 and last up to 3rd quarter of 2012. However it will be not too intense as it was during recession period. It is expected that price may slash by 10-15% during this phase of correction but under certain situation it may last up to end of 2013 with price correction of 30% specifically in Tier-I cities.

By its nature, a bubble is a short-term phenomenon while Indian property market has shown continuous growth, apart from periodic adjustments, in the last few years. One should not forget that there are more than 400 million Indians waiting to hit the middle class group which will require more than 75 lacs housing units by 2013. Whether bubble burst or see a bit trouble in short-term, growth story will remain intact for Indian real estate industry. However affordability is the most important factor when it comes to housing prices and middle class housing is much levels of affordability in most of the major cities in India. People, who compare India with developed European cities, forget the huge difference in affordability in both areas. Of course there is a huge demand for housing but they can only buy what they can afford.

How Real Estate Internet Marketing Can Be Profitable to Your Business

If you are in the market to help individuals buy and sell homes, you have to be creative in how you promote and advertise properties for sale. The old traditional way of using newspapers to showcase homes can be somewhat effective, but not as effective as it use to be back in the days. Many people have migrated to shopping for everything, including real estate agents and homes on the internet.

It is the most convenient way for people to gather the information they need to make decisions. If you have not looked at ways to use effective real estate internet marketing, you should, as it can bring the potential for some real estate sales. Here are a few steps that will help get you started.

The first step is get a good quality real estate website developed. Take a look around at other real estate websites to see what unique qualities they have. See how other businesses position newsworthy information and their real estate listings. See the things you can actually accomplish with a website and how you can go about getting one developed.

Once you get your website under development or if you already have one, there are a few tips for your real estate internet marketing techniques to be effective for you. Effective, of course would mean driving traffic to your website. What’s even better is being able to drive pre-qualified traffic.

The best way to start off with a good internet marketing campaign is to have good newsworthy information about your listings or your company. Make sure to have good keywords on your web pages that will allow prospective buyers to find you. This will help you get better rankings on the major search engines making it easier for people to see you when they are searching for homes.

You also want to incorporate social bookmark icons so your visitors can easily bookmark pages on your website to refer back to. Visitor like this feature because they can also share it with a friend which can make your site viral. This bookmarking concept and sharing with friends is becoming a popular form of communication among internet users. This is a great way to help spread the word about you, your company, and your homes listed.

Join social communities like YouTube, FaceBook, and Twitter. These social sites are free to join and if done right can get you in the midst of niche audiences and general audiences. The more you can get your name out there, the more traffic you will get to your website, which in turn will boost interest and home sales.

Anywhere you promote yourself on the internet you always want to have a link going back to your website that will lead people to your listings and give them more information about your real estate company. You can use other media like videos to promote yourself and your services.

Blogs are excellent in establishing yourself as an expert and developing a following. Investing in real estate internet marketing using the proper techniques can payoff big time for your real estate business. The thing to do right now is to take action so it can happen!